Case Study


Foodzo Logo

Client Name


Client Profile

Started in 2017, Foodzo is an online local food delivery platform. It offers home delivery for over 300 food menu items.

It is based in Bhubaneswar, India.

Market Competition

Some of the strong competitors include Zomato, Swiggy, and a few local already-established brands.

Tasks & Challenges

Increased Daily Orders
Improved Online Presence
Optimized Google My Business Page
Brand Awareness
On-page Optimizations


The website had a lot of poorly optimized pages, so we started optimizing the pages. We also kept the social media regularly updated with engaging contents. Since it was a local business, the Team UpGrowth101 spent a lot of time in optimizing the Google My Business page of Foodzo. Later, we built some high-quality backlinks to boost the search engine rankings.


After 6 months, the number of food orders increased from 110 to more than 350 per day. Foodzo is now in the top 5 Google search results for most of the competitive keywords.

Client's Remark

Team UpGrowth101 did an incredible job. Now, almost every day number of the online orders at Foodzo crosses 350 which we were not expecting at the first.


increase in the Daily Orders


increase in the Social Engagement

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